Co-founder of Zetrix, Dato Fadzli Shah
By TEE LIN SAY & YAN PHENG LIANG
linsaytee@suketv.com | yanphengliang@suketv.com
24 March 2026, 1:50pm
KUALA LUMPUR – Data entry and analyst-level roles will be the first to be displaced following Zetrix AI Bhd’s collaboration with INCEIF University to develop and deploy next-generation Islamic finance AI agents, said Zetrix co-founder Dato Fadzli Shah.
Zetrix AI Berhad is the company formerly known as MY E.G. Services Bhd.
“Eventually, when the Islamic finance AI agents become widely used and further refined, there could be a very real future where you might trust an AI financial advisor ahead of human financial advisors. So yes, that displacement could truly happen,” Fadzli told Suke TV.
On this note, he hopes that data entry and analyst-level professionals will be upskilled ahead of this reality taking place.
Earlier this month, Zetrix AI and INCEIF University, through its research arm the ISRA Institute, entered into a strategic collaboration to develop and deploy next-generation Islamic finance AI agents built on NurAI.
The initiative aims to enhance how users and faculty access, analyse and synthesise academic literature, while providing intuitive access to Shariah-validated Islamic finance information.
The system will integrate directly with INCEIF University’s approved research databases and repositories, support secure document uploads and annotations, and adapt to each user’s academic level to ensure academic integrity, transparency and data privacy.
“The race for dominance over public information or data on the internet is already over, in our view. The big giants have already won,” said Fadzli.
“The ChatGPT and the DeepSeek of the world — they’ve already won. But I think where there is real opportunity is on the opposite side of that spectrum, which is private data,” he said.
That is why he believes the collaboration with INCEIF, which has a very deep knowledge base in Islamic finance, will enable them to develop highly specialised AI agents that may transform how people carry out certain tasks in everyday life.
Through NurAI, users will be able to explore complex Islamic finance topics through natural language queries, receiving responses grounded in credible Shariah-validated sources.
Zetrix AI is leading the way in the deployment of blockchain technology and artificial intelligence to power the public and private sectors across ASEAN.
Zetrix AI’s net profit increased 24.89% to RM883.85mil, on the back of a 31.3% jump in revenue to RM1.34bil.
Presently, about 51% of its revenue is derived from Malaysia, while the rest comes from overseas markets.
Zetrix AI started operations in 2000 as a pioneer in the provision of electronic government services and complementary commercial offerings in Malaysia.
Today, it has advanced to the forefront of technology transformation in the broader region, leveraging its Layer-1 blockchain platform Zetrix and embracing the convergence of Web3, AI and robotics.
Its products enable secure cross-border transactions, digital identity interoperability and automation solutions that connect people, businesses and governments.
Web Edited by YAN PHENG LIANG
yanphengliang@suketv.com
